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How To Increase Your Food Truck’s Profit During The Holidays

As we move into the holiday season, you’re probably wondering about ways to increase your food truck’s profits. There are a number of easy ways that you can increase your sales and boost your company’s reputation.

Offer Stocking Stuffers

christmas stocking

Image via Flickr by melalouise

One of the best ways to improve your profits is to offer more items for sale. Does your food truck offer t-shirts for customers? This is a quick and easy sale for those who already love your product. Have your employees wear their t-shirts on the job, and make sure that you let people know that the shirts are for sale. You can add them to the menu or have them hanging on the food truck with sizes and prices. Other stocking stuffers you can offer would be a stuffed version of your mascot, gift cards, and more.

Decorate for the Holidays

Whether you’re catering with a mobile food station from Russell Concession & Mobile Kitchens, or you’re driving around in a food truck, one of the best ways to drum up business around the holidays is to get into the holiday spirit. Decorate the food truck for the holidays. This is something fun and simple you can do no matter the ocassion, from the fourth of July to Christmas, and everything in between. With a few decorative pieces you’ll show that you’re ready for the holidays, and entice people to come grab some food.

Offer Free Samples


Image via Flickr by harmon

Do you have a great new menu item that you’re excited about? Offer a free sample. Once a customer tries the sample, they’re more likely to purchase either that or something else on the menu. If they take the time to stop and try what you have, you gain the opportunity for a sale that you may not have otherwise gotten. Your samples don’t need to be all-encompassing or large. Small samples get people thinking about your food. Offer samples of new flavors or customer favorites. It’s also a good idea to change the samples regularly, so those who eat at your food truck frequently get to try something new.

Consider Later Hours

As the holidays get closer, people are going to be out and about shopping later in the evening. Many people have to wait until their work day is done. Late night shopping can also lead to late night hunger. Having your food truck available during later hours can help increase your profits. Consider adding some hours to your normal days during the holidays, to increase the amount of exposure you get to the community. Along with this, consider late night specials to bring in more people looking for a great deal after hours.

With the holidays coming, there are many things you can do to increase your sales and profits. Getting your food truck’s name out there more, as well as offering a variety of options for those who stop by is important. Each of these options can increase your sales as well as your word of mouth business.


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